Wednesday, October 31, 2007

 

Unlimited Advertising

I see this happening all the time:

Someones just signed up to this great network marketing company with an awesome product that apparently sells itself. They buy a bunch of leads and call them all up, trying to sell their opportunity.

By the end of the month theyve had little to no success. Thinking they were just unlucky, they try again next month and buy even more leads. Once again they fail to bring in the results they wanted.

Pretty soon they run out of money, patience and hope before they can reach the success they wanted.

This is one of the reasons why 95% of the people who join network marketing will never make it and usually end up worse off than when they started, because most people who buy into this industry have no idea of how to market effectively.

There are a lot of ways to market your product or opportunity, but Ill just cover one in this article - an extremely simple yet effective strategy that anyone can use to practically advertise for free.

Interested yet?

The concept is called a funded proposal (thank you Mike Dillard), where you sell an inexpensive retail item related to your product, like an ebook, which makes back some or all of your advertising costs. Within that ebook you can promote your network marketing product and provide your contact information.

There are a couple of things that makes this strategy really good:

1. Selling the ebook will help pay for your advertising.

2. When you use this strategy, youre positioning yourself as a leader in your area not a salesperson.

3. Everyone hates being sold, so if you can sell your product in the form of helpful information, someone is much more likely to buy it. Readers will practically sell themselves on you and what you are offering.

Now you might be thinking that you couldnt write a book yourself.

Well lucky for you, there are a whole heap of other people out there who are more than willing to do it for you!

If you think you dont know enough about your product or opportunity to write a short ebook to promote it, then hire a ghost writer to do it for you. The beauty of ghost writers is that after youve paid them for their efforts you can put your name as the author! Check out http://www.elance.com for someone to write your ebook.

Now there is more to this strategy than what Ive covered here, but I just wanted you to know that there are always cheaper and easier ways to market your opportunity.

To find out more go to http://urs-gav.magneticsponsoringonline.com and sign up for the free email course on Magnetic Sponsoring.

Gavin Martin-Rentz is a bright upcoming entrepreneur from Australia. His main focus at the moment is to help network marketers succeed. Grab yourself a copy of his free ebook The 6 Dirty Little Secrets They Dont Want You To Know About Network Marketing at http://www.mlm-secrets.com and check out his blog: http://youngmarketer.blogspot.com.Jesus And Mary Jane
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Learning About Search Engine Optimization: What Is It?

Before you even think about setting up a website, you have to understand the term search engine optimization and its importance. When you set up a website with the intention of selling a product or service, you have to be able to draw traffic to your website or it's not going to perform the job that you intended for it to perform. The process is not as simple as building a website and expecting everyone to find it. In order for potential customers to find your website, they must be able to locate it during a search, and that's where search engine optimization comes into the picture.

You already know, or should, that once you build a website and upload it to the web, you then have to submit that website to the various search engines in order for anyone to find it when they are conducting a search. You probably also know the importance of Meta Tags in order for those search engines to be able to list your site so that it does come up in a search. What some new web builders do not realize is how search engine optimization works and its importance. Search engine optimization or SEO involves the placement of a sequence of keywords that are part of the text on your website. They are placed within the website to meet a certain density requirement, usually 1.5%-3% depending on the needs of the website owner. The same key phrases may be rearranged in different ways or spelled differently within the text on your page in order to allow for more keyword optimization within your site. In some cases, commonly spelled words may be deliberately misspelled in order to allow for the proper optimization this is to reflect the different ways that a web surfer may spell those keywords when conducting a search.

The purpose of the keyword placement and density is to give your website the highest placement possible with the search engines, especially the most commonly used, Google. Placing your website high within the search engines means that when someone does a keyword search based on terms that are on your website, you increase the chances that your page will come back as one of the first results. Keep in mind that when people are searching, they only read a certain number of pages within the results, so the sooner your page shows in those results, the better than chances are that someone will actually click on the link that will lead to your page. Unless you are completely familiar with the process of search engine optimization, you may want to hire an SEO expert to take care of this for you to ensure that your site obtains the highest ranking possible.

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